What I learned this season for retailing is the importance of a well dressed window.
I've done my windows before , well barely, but this season a very good friend of mine decided I need some help. So armed with ribbons, ornaments, snow blankets, train set and trees she came and conquered the window. After about 7 hours we had developed a Christmas window that would give Macy's a run for it's money. Oh what fun it was!
Previously the window decoration were just a little of this and a little of that. This Christmas the window is full and you get to look at so many things.
So now the Christmas window is done and it's bringing in customers, a very creative window is the invitation into the store. Customers think creative window, creative store!! I hadn't realized that before and I left the window for the last thing I thought about and it showed. Plus I always thought about spending unnecessary money. Well I didn't realize the money spent for that window already paid for itself with new customers drawn in by that window. I calculate that the cost for that great window was maybe $50.
So with the success of our Christmas window I'm looking forward to doing our next window VALENTINE'S DAY Oh the ideas I have for that one.
So if you are like me and think the window of the store doesn't matter, think again.